Pronto in Talks to Raise $25 Million at $100 Million Valuation

Pronto, a fast-growing home services startup in India, is in late-stage discussions to raise approximately $25 million in a new funding round that could value the company at around $100 million, according to people familiar with the matter.

The proposed equity round has attracted interest from both existing investors and new backers. Epiq Capital is expected to participate, alongside current investors including General Catalyst, Glade Brook Capital, and Bain Capital.

If completed, the round would mark a significant milestone for the young startup and reinforce investor appetite for speed-driven consumer platforms in India.

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What Pronto Does

Founded in April 2025, Pronto operates an on-demand home services marketplace that connects urban households with skilled professionals for everyday needs.

Through its app, users can book services such as:

• Plumbing and electrical repairs
• Appliance servicing
• Cleaning and basic home maintenance
• Other routine household fixes

Pronto’s key differentiator is its ultra-fast service model, often targeting response times of 10–15 minutes, enabled by a dense network of trained professionals and an efficient dispatch system.

The platform is currently operational in major Indian cities including Gurugram, New Delhi, Mumbai, Bengaluru, and Pune.

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Why Investors Are Interested

Investor interest in Pronto reflects broader shifts in urban consumer behaviour and service expectations. Key drivers include:

• Growing preference for instant, convenience-led services
• A light-asset marketplace model, enabling faster and capital-efficient scaling
• A clear competitive edge through near-instant service delivery, unlike traditional scheduled home-service platforms

As Indian consumers become accustomed to quick commerce and instant deliveries, similar expectations are extending into services.

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Growth and Early Traction

While Pronto has not publicly disclosed detailed financials, industry sources suggest the platform already handles thousands of service bookings daily, indicating:

• Strong early market adoption
• High repeat usage in core cities
• Product-market fit in dense urban environments

This traction has likely played a key role in attracting high-profile investors so early in the company’s lifecycle.

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Use of Funds

If the funding round is completed, Pronto plans to use the capital to:

• Expand operations into additional cities
• Grow and train its service professional network
• Invest in technology, including AI-driven dispatch and workforce management
• Improve customer experience and support systems
• Strengthen brand awareness and targeted marketing

These investments aim to help Pronto scale without compromising its speed-first promise.

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Market Context: Speed Comes to Home Services

India’s home-services market has seen steady growth, driven by:

• Rapid urbanisation
• A growing middle class
• Increasing comfort with app-based service platforms

Pronto’s focus on ultra-fast home services mirrors the broader quick-commerce trend, where speed has become a defining differentiator.

However, executing this model at scale presents challenges, including:

• Ensuring workforce availability during peak demand
• Maintaining service quality and consistency
• Managing costs while delivering rapid response times

How effectively Pronto navigates these challenges will shape its long-term success.

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Conclusion: A Bet on Instant Service Culture

Pronto’s potential $25 million funding round at a $100 million valuation signals strong investor belief in the future of instant, on-demand home services in India.

If successful, the startup could play a meaningful role in reshaping how urban households access everyday services—bringing quick-commerce-style speed to the home-services sector.

As consumer expectations continue to shift toward immediacy, Pronto’s progress will be closely watched across India’s startup ecosystem.